Ahmet ERSOY

Digital marketing is the marketing of products or services to potential customers through digital channels. The most commonly used channels or platforms for digital marketing include websites, social media platforms, mobile applications, email, search engines, and widely used digital media such as radio and television.

Even with just a website, you can find new markets and conduct business on a global scale. A digital marketing campaign based on a sound digital marketing strategy helps you reach the right customers at the right time, at a much lower cost than traditional marketing methods. You can define your target audience with high precision and easily segment them. Moreover, all digital marketing activities are trackable and measurable, allowing you to clearly calculate the return on your investment. Since it mostly involves data-driven activities, it can be optimized at any time. Digital marketing also allows for personalized promotional activities. While enabling you to reach new customers, it also helps you increase dialogue with your existing customers.

Regardless of the sector, today the key to growing a business lies in online marketing activities. The success of online marketing activities, in turn, depends on a good digital marketing strategy. An effective digital marketing strategy defines your goals, identifies your target audience accordingly, analyzes your target market, examines your competitors, conducts a thorough SWOT analysis of your business, determines the ideal customer profile, and then defines digital marketing channels and how potential customers can make purchases from you. In short, it helps you attract more valuable visitors to all your digital assets, acquire more potential customers, and achieve more conversions – ultimately, grow your company.

Starting with your website, SEO (search engine optimization), content marketing, social media marketing, and SEM (search engine advertising) are among the most frequently used digital marketing tools. Additionally, email marketing, mobile marketing, and affiliate marketing are other digital marketing tools used depending on the brand's industry and operations.

Digital marketing tools, also known as digital marketing in general, can be broadly categorized as content marketing, SEO (search engine optimization), social media marketing, SEM (search engine advertising), email marketing, video marketing, affiliate marketing, and mobile marketing. Virtual Reality Marketing, still considered an innovation, can also help you connect your brand with a modern idea and position your business ahead of its time, thanks to the emergence of the Metaverse concept.

Any digital marketing activity that helps you achieve your goals using digital marketing tools is also a digital marketing solution. Digital marketing solutions can increase brand awareness, enhance customer awareness, increase focused traffic to your website, create new sales opportunities, boost conversions on digital platforms such as social media and websites, and build a strong bond between your brand and your customers that continues to grow and strengthen over time.

Digital marketing specialists use digital marketing tools such as websites, social media platforms, and search engines to manage your organization's or brand's digital marketing activities on your behalf.

Which digital marketing tool to use and how to use it depends on your brand, business, target audience, budget, and ultimately, your goals. Therefore, choosing the right digital marketing tools, reaching the right audience at the most affordable cost, and maximizing return on investment requires expertise. As a digital marketing expert, I can help you reach the right customer at the right time and at the most affordable cost, increasing your organization's net profit!

Digital marketing consulting helps a business or brand move in the right direction. For example, managing social media channels, managing advertising campaigns, and conducting optimization studies are not included in the scope of digital marketing consulting. A digital marketing consultant conducts detailed analyses, identifies losses, sees opportunities, develops new strategies, and in short, offers ideas and strategies that will help a business or brand grow in the channels it desires. Therefore, a digital marketing consultant needs to be specialized in utilizing online marketing channels. As a Digital Marketing Specialist, I also provide digital marketing consulting services to many brands. Furthermore, we assist clients who have difficulty implementing the strategies we have developed, or who lack sufficient resources for implementation, with execution whenever they wish.

A digital advertising specialist is briefly defined as a professional who provides digital-based advertising services to businesses. A digital advertising specialist's mission is to create, plan, and manage all aspects of their clients' digital advertising, including social media, search engine advertising, and programmatic advertising. Digital advertising specialists offer digital advertising solutions that can help grow a business by increasing sales; digital marketing specialists, on the other hand, can provide services in a much broader scope, ranging from marketing strategy development and web design to digital advertising, social media management, content marketing, and search engine optimization.

In its simplest definition, a digital advertising specialist is someone who specializes in creating and publishing advertising content on digital advertising platforms, but these activities are only a part of the services provided by a digital marketing specialist. In addition to general activities such as market research and analysis and brand strategy, a digital marketing specialist uses analytical and creative skills to develop effective marketing campaigns across all digital platforms, incorporating web design, content marketing, SEO, social media, digital advertising, and e-commerce solutions.

Digital marketing specialists are also briefly defined as digital experts. Therefore, digital experts offer a wide range of services such as web design, SEO, social media marketing, SEM, e-commerce solutions, and email marketing.